By Greg Hugh, staff writer

The Minnesota Chinese American Professional Entrepreneurs Club recently held a presentation and networking session attended by almost 50 diverse individuals from throughout the Twin Cities area.

The event, "Staying Innovative – Its Implications for Daily Work and Business,” featured the following speakers:  Greg Guettler, president and chief strategist, The Guettler Group, LLC; Aaron Keller, CEO and managing principal, Capsule; and Helen Liang, founder & CEO, Lead Mind, Ltd.

 

Jeff Jiang, MCAPEC board member, welcomed the gathering and provided some background on the formation of MCAPEC. He stated the mission of the organization was to “Foster a supporting network to promote professional and entrepreneurial success of Chinese Minnesotans and encourage a spirit of generosity and participation to benefit the community.”

At the conclusion of his opening remarks, Jiang introduced Greg Guettler who presented, “Think BIG – Start Small Strategic Positioning – Medical Device Challenges.”  Although the talk focused on the medical device industry, the principles apply to all industries.  He discussed the need to understand the customers’ needs, the differences between feature and concept selling, finding the right team and understanding the different concepts that influence small and big companies.

The next presenter, Aaron Keller, talked about branding. According to Keller, the average individual is bombarded with typically more than 4,000 messages daily, and only about 5 percent get through since we only respond to the brands or message that we trust. He also stated a good brand name should be suggestive and not descriptive, be represented by good design, and create a want and not simply appeal to a need.

The final presenter was Helen Liang, who spoke about the move away from “Made in China” to CREATED in China, along with Chinese sources of investment capital, venture parks and the use of social media in China. She strongly recommended that one should become familiar with WeChat.com, which is one of the hottest social media websites in China.

All of the speakers then participated in a lively Q & A session. Additional discussion of the various points presented earlier were raised by the attendees -- a group that included seasoned and aspiring entrepreneurs, as well as some students who are trying to learn how to be entrepreneurs.

Based on this event, it appears MCAPEC is meeting its goal to help promote networking, information-sharing and mutual support among Chinese American members for their professional career advancement and entrepreneurial success. Using LinkedIn and other connection tools, MCAPEC aims to link more and more members together and organize various networking events and seminars to share helpful information, business and career opportunities, lessons learned and success stories among the group.

Connect with 200-plus MCAPEC members on LinkedIn, to stay connected and updated on more group activities. For more information on MCAPEC, visit www.MCAPEC.org.

 

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