Shanghai, China will be host to the largest World Expo in history in 2010. The Expo will last for six months: May 1-Oct. 31. Some 70 million visitors are expected. A majority of the visitors (60 million) will be Chinese and the rest will be international visitors. To date, 185 countries and 46 international organizations have accepted invitations to attend the World Expo, the largest number in Expo history. This will be the first time China hosts a World Expo. The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments. The Expo site will be in downtown Shanghai along both sides of the Huangpu River. The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Created from a Chinese character meaning people, the mascot "Haibao" embodies the character of Chinese culture.
Expo 2010 U.S. Pavilion
As China prepares to host the largest World Expo in history in 2010, a U.S. pavilion offers opportunities to:
* Present America’s story to 60 million Chinese visitors plus 10 million international visitors over a period of six months;
* Demonstrate U.S. commitment to strengthening U.S. - China relations and engagement in Asia;
* Provide corporate sponsors an unsurpassed marketing platform;
* Show support for the environmental theme of the Expo.
The U.S. Government is prohibited by statute from spending appropriated funds to support a national pavilion. Therefore, in conformity with law and prior practice, a non-governmental entity was formed to design the pavilion and raise 100% of the funding from the private sector.
After a lengthy bidding process, the Department of State signed a letter of intent in March 2008 with "Shanghai Expo 2010", a non-profit group led by Nick Winslow and Ellen Eliasoph with decades of Expo and theme-park experience. Secretary Rice and Shanghai Mayor Han both provided letters of support to the group.
The Shanghai Expo 2010 group’s current design concept rests on four thematic pillars: Sustainability, Teamwork, Health, and the Chinese Community in America.
The 2-story, 6,000 square meter pavilion will itself be sustainably built and energy efficient, and many of its components will be recycled or re-used after the expo. It will have an urban farm on its roof.
The revised total budget of US$61 million includes all construction, staffing, operation, show presentations, and post-Expo building demolition and materials removal costs.
As of July 2009 the USA Pavilion organizer had raised the needed US$61 million from the private sector. Thus the United States and China entered into a formal participation agreement. The ceremonial groundbreaking for USA pavilion construction occurred on July 17 and was attended by Jose Villareal, U.S. Commissioner General, and Gary Locke, U.S. Secretary of Commerce.
"Our national pavilion will showcase American business and technology, as well as cultures and values to foster stronger friendship between the American and Chinese peoples as it also demonstrates America's commitment to a forward-looking, positive relationship with China," United States Secretary of State Hillary Clinton told reporters.
It will be "a perfect opportunity to highlight U.S. innovation, particularly in environmental initiatives, and to share ideas with countries from around the world on ways to create better cities and communities for all our people," she said.
Nick Winslow reported that U.S. Ambassador Elizabeth Frawley Bagley, a well regarded political fundraiser, has played an instrumental role in helping to host events for potential sponsors to connect with U.S. and Chinese officials. Sponsors of the USA Pavilion include 3M China Co. Ltd., The Boeing Company, Cargill, Committee of 100, Corning Inc., Dell (China) Company Ltd., The Executive Centre Hong Kong Ltd., General Electric, Golden Eagle International Group, Intel Semiconductor Ltd., Microsoft Corp., NYSE Euronext, Panasonic Corp. of North America, Pepsico Inc., USA-China Education Science & Culture Assn., Wal-Mart Stores Inc., and Yum! Brands Inc.
Bob Rogers founder and chief creative officer of BRC Imagination Arts, the company overseeing the USA Pavilion project said “The 2010 expo is going to rank as one of the great events of the 21st century – a once in a lifetime opportunity for advancing brands, business connections and diplomatic ties between China and the USA. To not show up would have been an insult, the equivalent of boycotting the Olympics.”
“This is an opportunity and a responsibility. As a country and as an economy, we must not disappoint,” he also stated.